As introduced: - Prohibits a business from using an algorithmic pricing system to increase a price for a consumer based on their personal data, geolocation, or behavioral profiling without clear and conspicuous disclosure. - Requires a business using algorithmic pricing to disclose to a consumer when their price is materially personalized or influenced by personal data. - Requires businesses to provide consumers with clear and accurate pricing information, including all mandatory fees and charges, prior to the completion of a transaction. - Specifies that the prohibitions do not restrict lawful dynamic pricing based on supply and demand, loyalty programs, coupons, or other personalized discounts that lower a consumer's price.
| Date | Chamber | Action |
|---|---|---|
Jun 5, 2026 | — | referred to consumer affairs and protection |
| Last Action | Jun 5, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Jun 8, 2026 |
| Updated | Jun 8, 2026 |