S 8623

As introduced: - Prohibits entities from setting the price of a good or service using personalized algorithmic pricing based on a consumer's personal data. - Requires entities that use automated pricing systems (which do not use personal data) to disclose the use of the system and the categories of non-personal inputs that influence the price. - Increases the maximum civil penalty for a first-time violation to $10,000 and establishes a $25,000 penalty for subsequent violations. - Creates a private right of action for consumers injured by a violation, allowing for statutory damages, actual damages, injunctive relief, and attorney's fees.