HB 121

As introduced: - Prohibits suppliers from engaging in "surveillance pricing," defined as selling a good or service at a customized price based on consumer data collected through electronic surveillance technology. - Exempts certain pricing practices from the prohibition, including discounts for loyalty programs, discounts for broad groups like seniors or military, and price differences based on the cost of providing the service. - Makes a violation of the surveillance pricing prohibition an unlawful practice under the Virginia Consumer Protection Act.