S 2539

As amended 3/17/2026: - Requires retailers to post warning signs of the tracking of customers through cell phones or other electronic devices. - Requires retailers that collect, retain, convert, store, or share biometric identifier information of customers to post a conspicuous warning sign at each entrance notifying customers of the collection. - Requires the notice to provide information for customers who wish to opt out of the collection of biometric information. - Prohibits a retailer from selling, leasing, trading, or sharing customer biometric identifier information in exchange for anything of value or profit. - Excludes cameras and other technology solely intended for video surveillance to ensure the security of a store. - The 3/17/2026 amendment requires the warning sign to be written in plain language. Allows warning signs to be posted together as one warning sign.