As introduced: - Prohibits "surveillance pricing," defined as charging different prices to consumers for goods or services based on their collected personal information, with certain exceptions. - Requires a clear disclosure to the consumer when a price is set using a surveillance method, stating "This Price Was Set By A Surveillance Method Using Your Personal Consumer Information." - Excludes a discounted price offered through a loyalty, membership, or rewards program in which consumers affirmatively enroll. - Creates a private right of action for consumers and authorizes the Attorney General to bring civil actions for violations. - Renders void any provision that requires a consumer to waive their rights under the act.
| Date | Chamber | Action |
|---|---|---|
Jan 22, 2026 | S | Introduced |
Jan 16, 2026 | S | Referred to Commerce and Tourism; Judiciary; Rules |
Jan 9, 2026 | S | Filed |
| Last Action | Jan 22, 2026 |
|---|---|
| Year | 2026 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Jan 23, 2026 |