As introduced: - Requires a person using personalized algorithmic pricing to disclose that the price was set by an algorithm using the consumer's personal data with the statement: "This Price Was Set By An Algorithm Using Your Personal Data." - Prohibits the use of protected class data in algorithmic pricing if it results in discriminatory pricing or the withholding of goods or services. - Makes a violation of the Act an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. - Prohibits a home rule jurisdiction from regulating algorithmic pricing in a less restrictive manner than the algorithmic pricing regulation in this state measure. - Exempts insurers and financial services entities, including providers of credit cards, personal loans, and mortgages, from the provisions of the Act.
| Date | Chamber | Action |
|---|---|---|
Feb 18, 2026 | H | Added Co-Sponsor Rep. Michael Crawford |
Jan 30, 2026 | H | First Reading |
Jan 30, 2026 | H | Referred to Rules Committee |
Jan 22, 2026 | H | Filed with the Clerk by Rep. Eva-Dina Delgado |
| Last Action | Feb 18, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Feb 19, 2026 |