As introduced: - Prohibits large food retail establishments from using electronic or digital shelf labels, requiring a nondigital presentation of price. - Requires a clear disclosure to consumers when personalized algorithmic pricing is used to set a price, stating, "This Price Was Set By An Algorithm Using Your Personal Data." - Permits food retail establishments or any businesses to provide consumers a discount, promotional price, or loyalty program benefit, based on a consumer's previous purchase history. - Prohibits using an individual's protected class data in a way that results in discriminatory pricing or the denial of services. - Prohibits collecting data from minors under 17 years of age for the purpose of targeted advertising or personalized algorithmic pricing. - Creates a private right of action for violations and authorizes the attorney general to seek an injunction and civil penalties up to $7,500 per violation.
| Date | Chamber | Action |
|---|---|---|
Feb 12, 2026 | — | Subcommittee: Driscoll, Bisignano, and Zumbach. S.J. 279. |
Feb 11, 2026 | — | Introduced, referred to Commerce. S.J. 251. |
| Last Action | Feb 12, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Feb 13, 2026 |