As introduced: - Prohibits business entities from using a consumer's personal data to determine or vary the price of merchandise or services. - Makes a violation of this prohibition an unlawful practice under the state's Consumer Fraud Act. - Clarifies that the act does not prohibit businesses from offering discounts, promotional prices, or loyalty program benefits.
| Date | Chamber | Action |
|---|---|---|
Mar 19, 2026 | — | Reported as an Assembly Committee Substitute and Referred to Assembly Commerce and Economic Development Committee |
Mar 19, 2026 | A | Hearing Scheduled - Assembly Consumer Affairs |
Feb 19, 2026 | — | Introduced, Referred to Assembly Consumer Affairs Committee |
| Last Action | Mar 19, 2026 |
|---|---|
| Year | 2026 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Mar 20, 2026 |