As introduced: - Prohibits business entities from using a consumer's personal data to determine or vary the price of merchandise or services. - Makes a violation of this prohibition an unlawful practice under the state's Consumer Fraud Act. - Clarifies that the act does not prohibit businesses from offering discounts, promotional prices, or loyalty program benefits.
| Date | Chamber | Action |
|---|---|---|
Mar 16, 2026 | S | Hearing Scheduled - Commerce |
Mar 16, 2026 | — | Referred to Senate Budget and Appropriations Committee |
Mar 16, 2026 | — | Reported from Senate Committee as a Substitute, 2nd Reading |
Feb 19, 2026 | — | Introduced in the Senate, Referred to Senate Commerce Committee |
| Last Action | Mar 16, 2026 |
|---|---|
| Year | 2026 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Mar 17, 2026 |