As introduced: - Prohibits the use of surveillance-based price discrimination, which involves using automated systems and surveillance data to set individualized prices for merchandise. - Creates a private right of action for aggrieved consumers to sue for violations. - Allows for the recovery of actual damages or $3,000 per violation, whichever is greater, with the potential for treble damages for willful violations. - Establishes several exemptions, including for differential pricing based on the cost of service, uniform loyalty programs, status-based discounts, the pricing of financial services, and certain data used by air carriers. - Exempts loyalty programs if the differential price of a loyalty or rewards program discount is uniform for all members of the program and is not individualized based on an automated decision system’s analysis of a member’s specific surveillance data.
| Date | Chamber | Action |
|---|---|---|
Jun 9, 2026 | H | Hearing Scheduled - Economic Development/Banking/Insurance & Commerce |
Jun 4, 2026 | — | Introduced and Assigned to Economic Development/Banking/Insurance & Commerce Committee in House |
| Last Action | Jun 4, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Jun 5, 2026 |
| Updated | Jun 5, 2026 |