HB 5323

As introduced: - Creates the Personalized Algorithmic Pricing Disclosure Act. - Requires an entity using personalized algorithmic pricing to disclose that the price was set by an algorithm using the consumer's personal data with a clear disclosure stating, "This Price Was Set By An Algorithm Using Your Personal Data." - Exempts a price that is offered to a consumer with an existing subscription-based agreement or contract for goods or services with an entity if the price is less than the price for the same goods or services established in the subscription agreement. - Makes a violation an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act.