SF 2278

As introduced: - Prohibits large food retail establishments from using electronic or digital shelf labels, requiring a nondigital presentation of price. - Requires a clear disclosure to consumers when personalized algorithmic pricing is used to set a price, stating, "This Price Was Set By An Algorithm Using Your Personal Data." - Permits food retail establishments or any businesses to provide consumers a discount, promotional price, or loyalty program benefit, based on a consumer's previous purchase history. - Prohibits using an individual's protected class data in a way that results in discriminatory pricing or the denial of services. - Prohibits collecting data from minors under 17 years of age for the purpose of targeted advertising or personalized algorithmic pricing. - Creates a private right of action for violations and authorizes the attorney general to seek an injunction and civil penalties up to $7,500 per violation.