AB 1190

As introduced: - Requires a grocery retailer to include a disclosure for a consumer good in which the price is established through personalized algorithmic pricing that states: "This price was set by an algorithm using personal data." - Prohibits a grocery retailer from electronically displaying a price established through personalized algorithmic pricing. - Prohibits a grocery retailer from using personalized algorithmic pricing for essential goods. - Prohibits a grocery retailer from using personalized algorithmic pricing that results in prices varying based on a consumer's protected class, such as race, sex, or ancestry. - Prohibits a grocery retailer from purchasing a consumer's personal information from a data broker for pricing purposes. - Establishes penalties for violations, grants enforcement authority to state and local agencies, and creates a private right of action for damages.