As introduced: - Requires online sellers to provide a clear and conspicuous disclosure when a price is personalized using a consumer's personal data. - Allows a consumer to opt out of surveillance pricing and, upon request, receive a non-personalized baseline price. - Prohibits the use of a consumer's race, religion, sexual orientation, immigration status, medical information, or criminal history to generate algorithmic prices. - Makes a violation of these provisions an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act.
| Date | Chamber | Action |
|---|---|---|
Apr 17, 2026 | H | Rule 19(a) / Re-referred to Rules Committee |
Apr 13, 2026 | H | Added Co-Sponsor Rep. Janet Yang Rohr |
Apr 10, 2026 | H | Held on Calendar Order of Second Reading - Short Debate |
Apr 10, 2026 | H | Second Reading - Short Debate |
Mar 30, 2026 | H | Added Co-Sponsor Rep. La Shawn K. Ford |
Mar 25, 2026 | H | Placed on Calendar 2nd Reading - Short Debate |
Mar 24, 2026 | H | Hearing Scheduled - Consumer Protection Committee |
Mar 24, 2026 | H | House Committee Amendment No. 1 Tabled |
| Last Action | Apr 17, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Apr 18, 2026 |