As introduced: - Prohibits businesses from using personalized algorithmic pricing or surveillance pricing for any reason. - Prohibits grocery stores larger than 10,000 square feet from using electronic shelving labels and requires them to use a nondigital presentation of price. - Prohibits the use of protected class data in setting prices if it results in discriminatory pricing or denial of service. - Exempts discounts or promotions for loyalty program members based on the consumer's previous purchase history. - Prohibits the collection or use of data from individuals younger than 17 years of age for targeted advertising or personalized algorithmic pricing. - Authorizes the Attorney General to enforce the act and establishes a private right of action for any person aggrieved by a violation.
| Date | Chamber | Action |
|---|---|---|
Apr 17, 2026 | — | Indefinitely postponed |
Feb 10, 2026 | S | Hearing Scheduled - Banking, Commerce and Insurance |
Jan 23, 2026 | — | Notice of hearing for February 10, 2026 |
Jan 15, 2026 | — | Conrad name added |
Jan 15, 2026 | — | Referred to Banking, Commerce and Insurance Committee |
Jan 14, 2026 | — | Kauth FA662 filed |
Jan 13, 2026 | — | Date of introduction |
| Last Action | Apr 17, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | May 7, 2026 |