As amended on 6/11/2026: - Requires advertisements for health-related products or services to include a clear and conspicuous disclosure if they use a digital replica or synthetic performer that is generated or substantially altered using artificial intelligence. - Restricts enforcement of these provisions exclusively to the Attorney General or a district attorney and clarifies the bill does not create a private right of action. - Specifies that a violation of these provisions does not constitute a misdemeanor. - The 3/25/2026 amendment exempts an ad with a healthcare provider if the depicted person is a real, licensed professional, has given prior consent, and agrees with the statements made in the ad. - The 6/11/2026 amendment removes some disclosure requirements and amends definitions.
| Date | Chamber | Action |
|---|---|---|
Jun 23, 2026 | A | Hearing Scheduled - Judiciary |
Jun 17, 2026 | — | From committee: Do pass and re-refer to Com. on JUD. (Ayes 15. Noes 0.) (June 16). Re-referred to Com. on JUD. |
Jun 16, 2026 | A | Hearing Scheduled - Privacy and Consumer Protection |
Jun 11, 2026 | — | From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P. |
May 26, 2026 | — | Referred to Coms. on P. & C.P. and JUD. |
May 19, 2026 | — | In Assembly. Read first time. Held at Desk. |
May 18, 2026 | — | Read third time. Passed. (Ayes 36. Noes 0.) Ordered to the Assembly. |
May 14, 2026 | S | Hearing Scheduled - Appropriations |
| Last Action | Jun 17, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Jun 18, 2026 |