As amended 4/16/2026: - Prohibits a retailer from engaging in surveillance pricing, defined as offering a customized price for a good to a consumer based on personal information collected via electronic surveillance technology. - Exempts certain discounts from the prohibition, including those offered through loyalty programs, to broadly defined groups like teachers or seniors, or based on the differential cost of providing the good. - Authorizes public prosecutors to seek civil penalties for violations and allows a consumer to bring an action for injunctive relief. - The 3/23/2026 amendment makes a minor nonsubstantive change. - NOTE: 4/16 amended version establishes a retailer who violates these restrictions will be liable for, upon a civil action brought by the Attorney General, a city attorney, or a county counsel, with each violation with respect to an individual consumer or transaction constituting a separate and distinct violation of a civil penalty not to exceed $12,500 and further listed penalties.
| Date | Chamber | Action |
|---|---|---|
May 14, 2026 | A | Hearing Scheduled - Appropriations |
Apr 29, 2026 | A | Hearing Scheduled - Appropriations |
Apr 29, 2026 | — | In committee: Set, first hearing. Referred to APPR. suspense file. |
Apr 20, 2026 | — | Re-referred to Com. on APPR. |
Apr 16, 2026 | — | Read second time and amended. |
Apr 15, 2026 | — | From committee: Amend, and do pass as amended and re-refer to Com. on APPR. (Ayes 8. Noes 3.) (April 14). |
Apr 14, 2026 | A | Hearing Scheduled - Judiciary |
Mar 25, 2026 | A | Hearing Scheduled - Privacy and Consumer Protection |
| Last Action | Apr 29, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | May 8, 2026 |