SB 1502

As introduced: - Requires that consent for the commercial or promotional use of an individual's identity attributes be explicit, written, negotiated in good faith, and freely revocable. - Renders unenforceable any adhesion contract, waiver, or provision that limits an individual's right to seek judicial relief for the unauthorized use of their identity attributes. - Creates a private right of action for violations with statutory damages of at least $10,000 per violation and grants the attorney general enforcement authority with civil penalties.