AB 2564

As introduced: - Prohibits a retailer from engaging in surveillance pricing, defined as offering a customized price for a good to a consumer based on personal information collected via electronic surveillance technology. - Exempts certain discounts from the prohibition, including those offered through loyalty programs, to broadly defined groups like teachers or seniors, or based on the differential cost of providing the good. - Authorizes public prosecutors to seek civil penalties for violations and allows a consumer to bring an action for injunctive relief.