As amended 5/6/2026: - Prohibits entities from setting the price of a good or service using surveillance pricing based on a consumer's personal data. - Requires entities that use automated pricing systems based on non-personal factors to disclose the use of such a system and the categories of inputs that influence the price. - Exempts loyalty programs. - NOTE: 5/6 amended version: - Modifies the definitions of "algorithm," "dynamic pricing," and replaces "personalized algorithmic pricing" with "surveillance pricing." - Adds and defines "bona fide discount," "bona fide custom discount," "consumer price," and "online marketplace." - Removes disclosure statement requirement and instead generally prohibits surveillance pricing. - No longer excludes pricing based on an existing subscription-based contract or agreement with a consumer. - Excludes pricing required or expressly authorized by federal and state law. - Establishes a civil penalty framework of maximum penalties of: $5,000 for a first violation and $20,000 for each subsequent violation. - Adds a severability clause in the case one part of the measure is determined by a court to be invalid.
| Date | Chamber | Action |
|---|---|---|
May 6, 2026 | — | print number 9349a |
May 6, 2026 | — | amend (t) and recommit to consumer affairs and protection |
Jan 7, 2026 | — | referred to consumer affairs and protection |
Dec 17, 2025 | — | referred to consumer affairs and protection |
| Last Action | May 6, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | May 8, 2026 |