As introduced: - Prohibits entities from setting the price of a good or service using personalized algorithmic pricing based on a consumer's personal data. - Requires entities that use automated pricing systems (which do not use personal data) to disclose the use of the system and the categories of non-personal inputs that influence the price. - Increases the maximum civil penalty for a first-time violation to $10,000 and establishes a $25,000 penalty for subsequent violations. - Creates a private right of action for consumers injured by a violation, allowing for statutory damages, actual damages, injunctive relief, and attorney's fees.
| Date | Chamber | Action |
|---|---|---|
Jan 7, 2026 | — | REFERRED TO CONSUMER PROTECTION |
Dec 19, 2025 | — | REFERRED TO RULES |
| Last Action | Jan 7, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Jan 8, 2026 |