HB 7849

As introduced: - Prohibits an online retailer from using an algorithm and a consumer's personal data to charge a price for a good or service that is higher than a uniform baseline price. - Requires online retailers to disclose when a price is influenced by dynamic pricing factors, such as market conditions or inventory, in a manner not otherwise prohibited by the act. - Makes a violation a deceptive trade practice enforceable by the attorney general and subject to a civil penalty of up to $100 per violation.