HB 5771

As introduced: - Prohibits the use of "surveillance pricing," defined as setting a customized price for a good or service based on personally identifiable information collected through electronic surveillance. - Exempts price differences based solely on cost differences, offered through voluntary loyalty or rewards programs, or provided to broadly defined groups like students or veterans using clear, public criteria. - Allows discounts when consumers knowingly provide personal information in exchange for a benefit, as long as the purpose is clearly disclosed. - Exempts insurers or to credit-related pricing decisions based on consumer reports.