SB 207

As introduced: - Prohibits the use of surveillance pricing to sell consumer products, with exceptions for price differences based on cost-to-serve, for discounts offered to all consumers, and for licensed insurance businesses. - Requires consumer notice and affirmative consent before using personally identifiable information collected in connection with a permitted discount program. - Deems a violation an unfair and deceptive act, grants enforcement authority to the Attorney General, and provides consumers with a right of action.